RSS Feed Internet Marketing

RSS is a huge part of the Web 2.0 phenomenon that is taking the web by storm. RSS provides an easy way for people who are interested in your content to subscribe to your site and have it delivered to them. Internet experts cannot even agree what the letters “RSS” even stand for. You get nearly equal votes for “Rich Site Summary” and “Really Simple Syndication”. Whatever the letters stand for, RSS is a tool that every blogger should be using to gain publicity for their site, and to keep interested surfers regularly reading your content.

The key to RSS feed internet marketing is to provide content which people will find interesting enough to come back and read regularly. This is the great problem bloggers all over the world face. Getting top quality content written at an economically viable price is by no means easy. There are many writers on freelance sites quoting very low fees, but often the quality of the work, and of the service, is not up to the standard needed by professional businesses. Some of the top businesses can take control of the situation by employing their own writers outright, but that is beyond the scope of most of us when we are starting out.

There are now even ways to incorporate RSS feeds into a type of email marketing replacement strategy. Marketers who have become ever more disillusioned by deliverability problems associated with email marketing can use an RSS feed to deliver their content with far greater reliability. The big problem with this is that a lot of computer users who are completely comfortable and familiar with using email struggle to understand RSS.

As Web 2.0 becomes ever more commonplace, these problems should recede, and RSS will have an ever more important role to play in content distribution. There even exists the possibility of using RSS feeds as part of paid content distribution, using RSS as a replacement for email due to its greater reliability. This is a serious possibility for the future of RSS feed internet marketing.